This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
Autor |
Robert L. (Hrsg.) Heath |
Verlag |
Taylor & Francis |
Einband |
Adobe Digital Editions |
Erscheinungsjahr |
2009 |
Seitenangabe |
392 S. |
Lieferstatus |
|
Ausgabekennzeichen |
Englisch |
Abbildungen |
1 chapter from 1st ed. needs to be digitized and reused., 5 schwarz-weiße Tabellen |
Masse |
697 KB |
Auflage |
09002 A. 2. Auflage |
Plattform |
EPUB |
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