The Fine Art of Success (eBook)

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but
what can you learn about business from van Gogh and Picasso?

The Fine Art of Success shows why you should look to pop-stars
like Madonna or artists like Damian Hirst for guidance on
innovation, competitive advantage, leadership, and a host of other
business issues.

Managers, marketing professionals, and students will see how
these creative artists can help their organizations. Chapters
include Madonna - Strategy at the dance floor; Damian Hirst - The
shark is dead/How to build yourself a new market; Beuys -
Understanding creativity, is every manager an artist; Picasso
- Art lessons for global managers; Koons - Made in
Heaven produced on eart; and Paik - Global Groove, innovation
through juxtaposition.

With controversial ideas, fascinating facts and memorable
examples, The Fine Art of Success delivers business lessons that
you'll be eager to apply.