The Culture and Commerce of Publishing in the 21st Century

"Publishing has always played a substantive role in the dissemination of information. Thanks to The Culture and Commerce of Publishing in the 21st Century, we finally have a valuable introduction to the U.S. book publishing industry in our contemporary times. Greco has a reputation for raising tough questions and then carefully analyzing an enormous amount of data to clearly answer those questions. This book will not disappoint; it's an impressive achievement, and even with my 30 years in the industry, I learned a great deal."--Tom Radko, Editor, Journal of Scholarly Publishing
"This book is a great resource for anyone trying to understand how the book industry works."--Jim Milliot, Director of Business and News, Publishers Weekly